Xtreme Media changes the face of one of India's largest multiplex – PVR Cinemas

The iconic PVR Cinemas, are one of the largest multiplexes in India that cater to those who are seeking an authentic theatre experience. Featuring all the latest movies, PVR provides an endless viewing experience for its visitors with its exceptional technology IMAX, 4DX, and ECX.


Not only have they upgraded their technology but PVR Cinemas recently underwent a massive modernization in terms of architecture and ambiance. 34 unique and stunning Xtreme Media LED displays are installed at almost every PVR in India. Because the screens are visually dominant, PVR Cinemas are making a remarkable impression on the audience by showcasing high-resolution content seamlessly.


Purpose of Installing LED Displays:
Previously, the main driving attention of PVR Cinemas was its remarkable movie experience that welcomed the visitors, but in time that felt short to create a long-lasting mark in this competitive world. Hence, they were looking out for something which would leave the visitors with not only a good theatre experience but also something that would bring them back each time.


Solution Offered:
Since PVR Cinemas wanted to go all out with their modernization, Xtreme Media offered to install various forms of LED displays theatres which were not only unique in shape and size but many of the concepts are first of its kind in India.


A nostalgic environment is created by showcasing digital montages of notable film people from all around the globe on various LED display, it truly touches the heart of movie lovers and adds the artistic vibe to the lobby.

The aim to is to create a powerful impact about PVR Cinemas from the minute the audience enters till the time they step out.


Challenges Faced:
A major challenged faced by our team was meeting the project timeline. The project was supposed to be executed in 3 times less time compared to the other project as the theatre was operational at most hours of the day.

Another challenge faced was the space constraint. LED displays require some margin space while installation to deliver a seamless display quality in terms of alignment. The marginal spaces around the displays were very low compared to the standard installation site; providing a little scope for any error rectification. This meant Xtreme Media engineers had to get it right and had to get it right in very few or one attempt

Various LED display concepts executed:
Pillar LED display- LED Displays adapt to any form factor transforming it into a digital canvas. The pillar LED display at PVR theatres promotes the movies and F&B items in the most impactful way.

Cylindrical Pillar LED Display- 360-degree viewable LED display installed at PVR located in Mumbai uses its unique shape to create real-life impressions and serves as an excellent branding display.

Bulkhead/Ceiling LED Display- One of the most unique and artistic LED display installed pays homage to movie legends in the form of montages. The PVR branding is not only highly visible but also leaves an impression on every visitor.

LED Video Wall- Xtreme Media has commissioned its flagship Kore series LED displays at all the PVR theatres Multiple PVR locations. The simple design combined with vibrant content is never missed by visitors.


LED Display Series- Kore Series
Pixel Pitch- P3
Available Pixel Pitch range- 2.5mm to 5mm
LED Display Concepts- Bulkhead, Cube Pillar, Cylindrical Pillar
Other Technical Aspects- Easy to maintain, suits any ambient lighting due to their adjustable brightness and contrast ratio and is bezel free.


Today,  PVR Cinemas are changing the face of theatre and bringing a digital transformation that is not only revolutionary but also futuristic. Pixel pitches are getting smaller, LED screens are getting bigger, technology is getting more advance and these LED screens are getting more affordable.

It’s all about the experience that brings the customer back to the place and LED displays are playing the best role to do so.

Case Study Details

Client: PVR Cinemas

Solution: Cylindrical, Ceiling, Custom LED Video Wall

Completion: 2018

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